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RecipeTested March 2026· 6 min

Past the Obvious

By Lovro Lucic ·

Cognitive Tools

Most of what we are trained to do has one right answer. Code does exactly what it says; school grades the single correct response. None of it teaches the other mode, the one where you reach the option nobody handed you. That mode is where almost everything came from.

I use this, and I am still testing it on real problems. The point is not a clever trick. It is that practicing it changes what you treat as possible and how you reason, because you are training your brain to run a pattern it does not run by default. It is one of many. This one is strange because it is so obvious and so rarely used well.

The default mind does not go to the new place on its own. It answers with the first thing that fits and stops. Research on idea generation has shown for decades that original ideas arrive later, after the obvious ones are spent, because the near, easy associations clear before the remote ones surface. The good part is past where you would normally stop. So one route is persistence: stay on it past the point you would usually quit.

You cannot will yourself original. But you can force the move that gets you off the default path. A few that work:

Shift the domain. Ask how a completely unrelated field solves the shape of your problem. How does a forest handle competition for light. How does an immune system decide what to let in. We got airplanes from birds and the bullet train's nose from a kingfisher's beak. You are not copying the surface, you are taking the mechanism.

Invert it. Instead of how to make it work, ask how to guarantee it fails. List every way. Then flip each one.

Starve it. Ban the one resource you are sure you need. No money, no time, no team. What is left is usually the path the crutch was hiding.

Pull something random. Force a bridge between an unrelated word and your problem. Most bridges are nonsense. Occasionally one cracks the frame.

There are dozens more worth searching: biomimicry, lateral thinking, morphological analysis, the random-word technique. None are magic, and most have never been shown to beat simply trying hard. What they do is concrete, and it is a different route from persistence. Instead of pushing further down the same path, they move you sideways into a region you would not have searched at all. Two ways off the default, not one. The aim of either is not strangeness. It is range.

Two habits matter whichever technique you use. Separate generating from judging: the same bias that rejects unfamiliar ideas turns on your own the moment you grade them, so get it all down first and prune later. And when you stall, step away. A break from the problem beats grinding at it.

The same logic applies to a model, with a catch worth knowing. In one respect a brain and a model are the same kind of machine: both complete patterns, and both collapse toward their most probable path. So a plain question gets a plain answer from both of you. But telling a model to "be creative" barely moves it. It reshuffles the same familiar space and settles back into the typical, because the instruction gives it nothing new to draw from. What moves it is new material. Load the prompt with a different domain, its real mechanics, a frame far from the obvious one, until the model has a different probability space to draw from, not the one a bare question hands it. Weak context, default output. Rich and distant context, and it can reach what the plain prompt never could. The work is in the loading, not the asking.

Then comes the part that decides whether any of it was real. Grounding. And grounding is rarely just "is this feasible." More often it is "do I actually understand how this system works." Your logic builds a clean model, and reality is messier. Governments are more cluttered than your reasoning predicts, and most systems run on years of workaround no clean model contains. So you test against the real system, not your picture of it. And you take it outside your own head, because we are measurably worse than we think at recognizing a good unfamiliar idea. Reality is not biased the way people are; it only asks whether the thing works.

That is the loop. Force past the obvious without grading as you go, borrow from far away, then meet reality and let it correct you. Try one this week, on an algorithm you want faster or a question with no clean answer. The point is not to be right on the first move. It is to go where your default mind does not, and to notice that it can.

What the research shows

  • Original ideas tend to arrive later in a run, after the obvious ones, the serial order effect (Christensen, Guilford and Wilson 1957; Beaty and Silvia 2012).Copy link
  • A break from the problem, incubation, raises performance on creative problem solving (Sio and Ormerod 2009, meta-analysis).Copy link
  • Analogy transfers relational structure, not surface features (Gentner 1983).Copy link
  • We are biased against unfamiliar ideas and worse at recognizing the good ones under uncertainty (Mueller, Melwani and Goncalo 2012).Copy link
  • A model defaults to the typical (Holtzman et al. 2019); loading richer, more distant context is what changes where it draws from, the principle behind retrieval-augmented prompting.Copy link

What it doesn't show

  • That any named technique reliably beats simply trying hard. Most are widely taught and lightly evidenced.Copy link
  • That wilder is better. The evidence favors a conventional core with a few atypical additions, not maximal strangeness (Uzzi et al. 2013).Copy link

Honest limits

  • These are practices I use, not a controlled trial I ran. Treat them as scaffolds, not guarantees.Copy link
  • The brain-and-model parallel holds at the level of probability, not biology.Copy link

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